The Team Behind the Rankings
Rankestra is a quality-first off-page SEO agency. We build the kind of backlinks we'd want for our own sites — editorial, relevant, and built to last.
Built by SEOs, for businesses that rank
Rankestra started with a simple frustration: link building had become a volume game. Agencies sold link counts, not outcomes — and clients were left with spammy profiles that eventually hurt more than they helped.
We took the opposite path. Every placement we sell goes through the same quality filter we'd apply to our own money sites: real traffic, real editorial standards, real relevance. No PBNs, no link farms, no shortcuts that expire with the next algorithm update.
Today we run dedicated off-page campaigns across SaaS, crypto, forex, ecommerce, Web3 and DeFi — niches where most agencies won't even operate, and where quality matters most.
over
quantity.
Values that drive every link
Editorial Standards
Every placement must earn its spot — real sites, real traffic, real content. If we wouldn't show it to Google, we won't sell it to you.
Radical Transparency
Live URLs for every link, honest timelines, and pricing on the site — not hidden behind a "book a call" wall.
Long-term Thinking
We build profiles designed to survive updates, not chase this month's trick. Replacements if a link ever drops.
Jawad Khatri
Jawad founded Rankestra after years of buying links that didn't move the needle — and watching agencies hide behind vanity metrics. His rule for the agency is simple: every service Rankestra sells must be something he'd confidently buy for his own sites.
He leads outreach strategy personally, reviews publisher quality standards, and stays close to every major campaign the agency runs.
Specialists, not generalists
The people behind Rankestra's outreach — real publisher relationships, built every day.
How we got here
Rankestra is founded
Started as a one-person outreach operation with a single rule: quality over quantity.
Service lineup expands
Guest posts, link insertions and content placements become structured, repeatable services with public pricing.
Niche divisions launch
Dedicated playbooks for crypto, forex, Web3, DeFi, SaaS and ecommerce — niches most agencies avoid.
A full off-page platform
Seven services, eight niche specializations, and a process refined over hundreds of campaigns.
Let's Build Your Authority Together
Tell us about your site — we'll recommend the exact off-page mix it needs. No pushy sales calls, just a plan.